A NEWSPAPER MADE UP ENTIRELY OF THE 48,000 DOMESTIC VIOLENCE ARTICLES PUBLISHED IN AUSTRALIA BETWEEN JANUARY AND SEPTEMBER OF 2023. THE WORST PART? THIS 196 NEWSPAPER CALLED “THE DAILY ISSUE” IS JUST 1% OF THEM.

INSIDE WE JUXTAPOSED THE REAL REASONS MEN GAVE FOR NOT SPEAKING UP AND OUT. THE NEWSPAPER WAS DISTRIBUTED NATIONALLY TO POLITICIANS, JOURNALISTS AND INFLUENCERS, LEVERAGING THEIR INFLUENCE TO SPREAD OUR MESSAGE WELL BEYOND OUR $0 MEDIA BUDGET.

WE GENERATED A TOTAL OF 56 MILLION IMPRESSIONS AND BROUGHT WHITE RIBBON’S CRUSADE TO THE FOREFRONT OF AUSTRALIA’S CULTURAL AGENDA.