From January to September in 2023, 48,000 news articles had been published on men’s violence against women. To highlight their significance, we created ‘The Daily Issue’, a special edition newspaper containing just 1% of these harrowing articles. At 196-pages, the articles covered all forms of violence, overlaid with the real reasons men gave for not speaking out.

With no media budget, we needed support to amplify our message. Leaning heavily into print tropes, we connected in a language that the media understood best – the news. Distributing the newspaper nationally to journalists, influences, politicians, and men’s groups.

The media became the mouthpiece for our campaign and White Ribbon’s way of connecting with Australians. Significantly, out of the $10.6 million in earned media coverage, all articles except one were positive—a novel experience for White Ribbon.