Set against the backdrop of the nation’s beloved pub culture and iconic sporting heritage, this campaign is a tribute to the Australian way of life, blending the passion for sports with the practicality and adventure embodied by the new Kia Ute.

With the Australian ethos at its core, the campaign ventures beyond traditional car advertisements, weaving a narrative that resonates deeply with the Aussie spirit. A tale of sporting heroes, unbridled rivalry, and pub culture. And most importantly, Kia’s first ever Ute.

Director: Ariel Martin

Awards

OneShow

★ 2024 | Bronze for Integrated

2024 | Finalist for Film

AWARD

★ 2024 | Silver for Social Media - Use of Talent and Influencers

2024 | Bronze for PR & Promotion - Product Launch

2024 | Bronze for Craft - Casting for Film Advertising

2024 | Finalist for Copywriting - Best Film Script, Individual

B&T

★ 2024 | Campaign of the Month

2024 | Finalist for Best Integrated Campaign

2024 | Finalist for Best TV Campaign

2024 | Finalist for Best Video Campaign

MADC

★ 2025 | Winner for Craft (Non-Charity)

Shots APAC

2024 | Bronze for Cinematography

2024 | Bronze for Best Concept

2024 | Bronze for Direction

2024 | Finalist for Editing (over 60sec)

2024 | Finalist for Casting

Clio Sports

★ 2024 | Bronze for Integrated

2024 | Finalist for Film

Adnews

2024 | Finalist for Ad Campaign of the Year

2024 | Finalist for Game Changer Award

Best Ads

★ 2024 | Winner for Best Film in March

Caples

★ 2024 | Silver for New Product Launch

2024 | Bronze for Integrated

2024 | Bronze for Social & Influencer

2024 | Bronze for TV & Video Advertising