Set against the backdrop of the nation’s beloved pub culture and iconic sporting heritage, this campaign is a tribute to the Australian way of life, blending the passion for sports with the practicality and adventure embodied by the new Kia Ute.
With the Australian ethos at its core, the campaign ventures beyond traditional car advertisements, weaving a narrative that resonates deeply with the Aussie spirit. A tale of sporting heroes, unbridled rivalry, and pub culture. And most importantly, Kia’s first ever Ute.
Director: Ariel Martin
Awards
OneShow
★ 2024 | Bronze for Integrated
2024 | Finalist for Film
AWARD
★ 2024 | Silver for Social Media - Use of Talent and Influencers
2024 | Bronze for PR & Promotion - Product Launch
2024 | Bronze for Craft - Casting for Film Advertising
2024 | Finalist for Copywriting - Best Film Script, Individual
B&T
★ 2024 | Campaign of the Month
2024 | Finalist for Best Integrated Campaign
2024 | Finalist for Best TV Campaign
2024 | Finalist for Best Video Campaign
MADC
★ 2025 | Winner for Craft (Non-Charity)
Shots APAC
2024 | Bronze for Cinematography
2024 | Bronze for Best Concept
2024 | Bronze for Direction
2024 | Finalist for Editing (over 60sec)
2024 | Finalist for Casting
Clio Sports
★ 2024 | Bronze for Integrated
2024 | Finalist for Film
Adnews
2024 | Finalist for Ad Campaign of the Year
2024 | Finalist for Game Changer Award
Best Ads
★ 2024 | Winner for Best Film in March
Caples
★ 2024 | Silver for New Product Launch
2024 | Bronze for Integrated
2024 | Bronze for Social & Influencer
2024 | Bronze for TV & Video Advertising