IONIQ: Light a new path

Innovation is becoming increasingly pervasive. There’s a growing feeling of uncertainty about the direction humanity is progressing in.

But every IONIQ EV is designed to be a power source for feeling good. Bridging the gap between tech and humanity, to create cars that makes us feel optimistic about the future.

Against the nostalgic track of “Tomorrow” from the musical Annie, we used the IONIQs ‘Vehicle-to-Load’ feature to power an entire light display, showing just how good tomorrow looks. 

Director: James Dive