Virgin

Eftsure targeted OOH

Eftsure is a safe payments business that safeguards $18 billion of business payments every month. For their first ever brand campaign, we used a ‘personalisation at scale’ approach to target Eftsure’s primary audience – company CFOs.

Sites were secured in view of Sydney-based CFO office windows, on their way into work, on roving truck media, and the unheralded elevator media inside the actual office towers of our selected CFOs. Each bespoke execution personally addressed a CFO and potential lead, with a concept created entirely for them.

Hungry Jacks